What is UX?

There is no widely accepted definition for User Experience (UX). However, this the definition we follow:

UX relates to the experiences an individual or group have when interacting with anything that has been made by humans. Often this focuses on technology but strictly speaking a person can have an experience with anything.

An experience involves emotions, skills and knowledge gained from an experience.

  • Emotions should be positive
  • skills should be gained or sharpened
  • knowledge should prepare someone for the future

In order to improve UX, UX specialists focus on making these experiences as usable, accessible and pleasurable as possible. A deficit in any three of these areas will negatively impact UX.

Usability is about the ease of use and learnability of anything that has been designed. For example, a remote for a TV you have never used before should be easy to use and its functions quick to learn.

For something to be accessible, specific groups should be able to interact with a product or service regardless of perceived inabilities or challenges. Examples include physical disability such as blindness or paralysis, age or language. Often improvements accessibility for a specific group can help a much larger group of people. An example of this is that screen readers are designed for blind people to use computers, but anyone who can hear can also benefit from them.

Pleasure when using a product or service is often taken for granted despite pleasure having a huge impact on one's experience. By increasing pleasure you can also increase trust, loyalty and repeated use with a product or service.